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Create an Ethnic-Specific Donor Diversification Strategy for the Bloodworks Northwest |
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We are more than just a platform to gain work experience. We are a community of driven and passionate individuals who cares about helping each other to reach their goals and aspirations. By joining our program, you will be able to build strong friendships and professional connection that will last a lifetime. This is your support system and your safe harbor that will help you thrive at the competitive professional environment. At last, it’s all about having fun, supporting each other, and growing together; the core values of our community.
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Situation |
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In the Summer of 2017, the Bloodworks Northwest launched an ethnic-specific blood donation awareness campaign to increase the level of awareness of blood donation among specific ethnic groups which will eventually lead to an increase in the number of blood donation from various ethnic groups. We are appointed as one of the service providers to help Bloodworks in designing a targeted strategy to engage an ethnic community in the King County region.
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Approaches |
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Over the past two years, our team has been working closely with the team at the Bloodworks Northwest and various community groups with more than 1,000 combined members across the King County region to spread awareness about blood donation. We deployed more than 50 multidisciplinary student consultants from University of Washington, Seattle University, and Seattle Pacific University to create various strategies to engage our target ethnic community. Our key solutions revolves around the following areas:
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Process Improvement (Marketing and Outreach Strategy) |
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Our teams designed and deployed various pilot projects across King County with the goal of promoting blood donation awareness to the specific ethnic communities. Explore our case studies library to learn more.
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Digital Transformation (Mobile App Improvement Strategy) |
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Our Digital Business Solutions team has conducted an extensive user research and prototyping to come up with a specific technical solution that can be used to improve the existing Mobile App in an effort to attract more users. Learn how we design our solution.
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Our Advisory Branding team has been working closely with our community partner to spread awareness about blood donation at the grassroots level. Learn how we engage middle school and high school students in learning about blood donation awareness.
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